How we do what we do
In an industry convoluted by amateur freelancers and chop shops selling uninspired cookie cutter concoctions, BRINK does interactive marketing the way it should be done. We value creativity, talent, experience, and above all, relationships.
The creative process behind a digital campaign is no different today than it was when ad giants like Bernbach taught us to "think small" with Volkswagen or Backer taught the world to sing in perfect harmony for Coca-Cola. BRINK follows in these footsteps by embracing creativity and banning preconceptions.
How do we do it?
Get rid of any ego.A great idea is great, no matter who thinks it up. We are all creatives here and we all have something to bring to the table, from director to newbie.
Diversify the staff.An office full of people that all look and act the same is conducive to complacency, not creativity. A fascinating, resourceful background is far more important to us than what school you went to.
Tie rewards to results.Every member of the BRINK team profits from our success, literally. We have a generously structured profit-sharing program and pay bonuses quarterly.
Work in teams, not departments.We define roles and rotate the individuals who fulfill those roles depending on the project, accommodating each person’s strengths, competencies, and passions.
Build trust.It takes time and consistent effort to establish a culture where everyone can feel their contributions are appreciated. We are very sensitive to maintaining that culture.
We <3 You
BRINK's relationship-driven approach with each client is at the core of our business. We value honesty and focus on the long term. Every project is assigned a dedicated account manager at no extra fee. This liberates our account managers from budgetary concerns so they can focus on delivering the best value to our clients.
Our success in supporting each and every one of our partners is reflected in our excellent retention rate, noteworthy in an industry where turnover is high.