BRINK creative digital

There is a lot to consider when implementing an effective advertising strategy. Who is your target market? What medium is most appropriate to reach your target? What frequency and reach should your campaign be aiming for? Not to mention the creative itself...

While good advertising might catch the eye; great advertising yields results. BRINK is in the business of greatness. We handcraft creative campaigns with measurable ROI in mind. As experts in online advertising, commercial production, and print design, we will spread your message across multiple media and maximize your ad dollars.

BRINK advertising services include: targeting, media buys, budgeting, production, and campaign analysis.

What is a brand? It is an identity, a perception, a strategy, an actionable business tool. It is how your company is both represented and received in the market. It starts with you: your company, your values and culture. It incorporates your organizational goals and what your customer base expects or desires. Above all, a brand is a relationship.

A well consummated branding strategy bridges where you are with where you want to be. It articulates your core values and mission, unifies and standardizes your marketing message, and creates a visual identity for your company to stand behind. It is the heart and soul of your messaging and more often than not becomes your most valuable asset. The web brings your brand full circle. It must shine in that harsh light.

BRINK branding services include: situational analysis, competitive analysis, market and stakeholder research (depth interviews, focus groups, surveys, observations, and experiments), brand manuals, social media management, style guides, logo and identity, slogans, boiler-plates, and other copy services.

Companies will spend upwards of $5 billion dollars on social media over the next three years, constituting more than 10% of their marketing budgets. Social media platforms such as Facebook, Twitter, YouTube, Reddit, Digg, StumbleUpon, as well as the thousands of smaller niche communities, offer powerful and unprecedented marketing potential. The often asked question is: how does one tap this potential?

BRINK has been building social media applications, organizing and running social media campaigns, and keeping up with the latest monitoring and publishing services since the advent of social media. We have been designing applications on the Facebook API, Twitter API, and Google’s OpenSocial for organizations like PayPal and the Netherlands Tourism Bureau for years. We understand social media and how it meshes with your broader marketing strategy. Simply put, we get it.

BRINK social media services include: Facebook and Twitter applications, social media management and analysis, social bookmarking and link submission, guerrilla campaigns, viral videos and graphics, and "best practices" consultation.

The interactive web is a game changer: a communication starter, an important marketing tool, and a better way of doing business. If your business is bricks and mortar, it must become “clicks and mortar” because the fact is, your customers expect it from you. And if you want to successfully run a web-based startup, then you need a partner who understands the intricacies, because the game is changing fast.

BRINK interactive services include: web design and development, ecommerce, content management systems, blogs, applications, and search engine optimization (seo).

In this world of iPads and digital media, Print is not going anywhere. Whether it be letterhead and business cards, brochures, flyers, banners, presentations, logos, movie posters, or even a book, BRINK designs and produces print materials to die for. Our graphic designers love the smell of ink, the look and feel of the printed word. They are experts in typography, color pallet, kerning, and churning. In this day and age of cloud computing and networks, the bottom-line is that BRINK has a remarkable and stunning print portfolio.

Our staff includes a talented HD video editor and well respected directors and producers from the film industry that have crossed over into marketing and brought their unique expertise with them. With state-of-the-art HD editing bays in-house, we can produce just about anything.

BRINK video production services include: storyboarding, line producing, shooting, editing, rendering, encoding, compositing, publishing, and distributing across a variety of mediums, from commercials and virals to feature films and everything in between.